In 1945, shortly after the end of World War II, Brazil was in campaign time for the election of a new president. The candidate Eduardo Gomes, whose military rank was Brigadier (brigadeiro), had enormous success among women.

Therefore, his most devoted voters decided to try to promote his campaign by organizing parties to raise funds and to give even more visibility to their candidate. Contrary to selling the usual electoral merchandising, they decided to make a candy to be sold in these meetings. There was, however, a problem. As it was in post-war times there was an immense lack of fresh milk and sugar, which complicated the task of making any candy. So they decided to resort to condensed milk, mixing it with butter and chocolate.

It was created what was then known as “the candy of the Brigadeiro” and was sold during the campaign, trying to achieve votes through the palate of the electorate. The candy was a success, but the candidate turned out not to be elected.

During the 50’s the name was abbreviated and the dessert was spread throughout the country, always with an excellent reception.

The Brigadeiro makes up a big part of the Brazilian culture and is considered a national icon. It is generally shaped into small balls and covered in chocolate sprinkles. Every Brazilian knows Brigadeiro, and everyone who tries it likes it. This dessert is normally served to children at birthday parties and is eaten after the birthday cake. The brigadeiro may also be served in different reunions, especially when friends get together. It has a sentimental value to most Brazilians.